This blog is about brand reputation and communication in the new digital landscape.
If you’re interested in social media, brand rep, the changing nature of how we communicate with each other and how these are becoming increasingly entangled… or if you’re a student of ‘Rethinking Media’ at UTS, this is the place for you.
Over the next six weeks, I’d like to share my thoughts and observations on themes and topics related to the above with the intention of provoking thought and generating conversation.
Whilst I have a whole raft of ideas to float, I thought I would get participation started with a question:
What does brand reputation mean to you?
Looking forward to our conversations to come!